16 posts
21 March 2024
Better CX: Technological Approaches to Influence Customer Experience in the Next Few Years

Modern digital companies, regardless of the segment, face high competition in the market. This forces them to join the battle for customers’ focus in the information space, find new tools to influence potential customers, effectively interact with the existing customer base to establish long-term relationships with the consumers.

Bercut remained in the shadow of Tele2 for a long time. The technological solutions delivered by the company to Tele2 have drastically changed the performance of that telecom giant. Making payments by a smartphone, retaining a mobile number after switch to another operator and selling unused traffic — all those services have been successfully implemented, also due to Bercut involvement as a BSS partner.
According to KPMG research, "8 out of 10 C-level executives identify customer focus as the organization's top priority and a top digital strategy focus."
Kokshenina Elena

Kokshenina Elena

Business Analyst

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On September 25th, 2019, Tele2 and Bercut, the provider of Business Support Systems, announced the launch of a one-of-a-kind product Market based on the IN@Voice billing system. It is the first and the only online platform where subscribers can buy and sell minutes and gigabytes.

2.5 M subscribers per month internet traffic volume over 1 PB > 50 M minutes and 400 K SMS were put up for sale > 1 M lots
Managing customer experience (CX) is a key driver of subscriber loyalty and revenue growth. As the Gartner research shows, 32% of respondents say that enhancing CX is a crucial point of digital transformation.
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Yet another successful project has been carried out by Bercut for Mobile Telecom-Service LLC, a mobile network operator in Kazakhstan serving millions of subscribers. With the new “Profit together” service based on Bercut platforms, subscribers can get group discounts on monthly fee. The service is one-of-a-kind in the Republic of Kazakhstan.

service penetration ― 0.2% for 1.5 months TTM reduced by 30% launch of a complex integration product implementation period ― 6 months
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