Market by Tele2
2.5 M subscribers per month
internet traffic volume over 1 PB
> 50 M minutes and 400 K SMS were put up for sale
> 1 M lots
On September 25th, 2019, Tele2 and Bercut, the provider of Business Support Systems, announced the launch of a one-of-a-kind product Market based on the IN@Voice billing system. It is the first and the only online platform where subscribers can buy and sell minutes and gigabytes.

Oleg Reshetin, Product Strategy Director at Tele2, comments on the success:

“The results we see give us confidence that Market Tele2 is yet another unique and successful product that customers have been waiting for. Even before the launch, our subscribers were selling and buying data on social media using the Share GBs service. However, neither party could be sure that the transaction was true and honest. Now, with a special platform, each user can get what they need: either data or money. The service enjoys great popularity, which clearly shows we have chosen the right approach – we offer a breakthrough product governed by “other rules”.

Andrey Bogdanov, CEO at Bercut, says: 

“The idea occurred to us well before the launch of the service. The project team expected the demand for the product, but we had to wait for the market to be ready. Today, when the results speak for themselves, we keep on searching for new ideas and opportunities to grow”.

Over the years, Tele2 and Bercut together have quickly and effectively introduced innovative telecom products based on the billing system. A successful digital partnership leads to the synergistic effect, driving the companies to create revolutionary products and services like Market. The project team is proud of the achieved results and keep on working on new forward-looking ideas.

Tasks

differentiating Tele2 from competitors by creating a unique product
introducing data products for subscribers
positive impact on loyalty (NPS) thanks to the provided opportunity to sell unused data
enriching the customer experience

Solutions

On September 25th, 2019, Tele2 and Bercut, the provider of Business Support Systems, announced the launch of a one-of-a-kind product Market based on the IN@Voice billing system. It is the first and the only online platform where subscribers can buy and sell minutes and gigabytes. 


The very idea of the service originated from such Tele2’s flagship products as Data Rollover and Share GBs that were implemented using Hybrid Integration Platform (HIP) by Bercut. It was thanks to the HIP architecture adapted to the MNO’s infrastructure that the partners managed to develop and launch a complicated service in no time.


With each leading-edge product created in cooperation with Bercut, Tele2 confirms its status as a trendsetter on the telecom market. A combination of skills and expertise of both teams helps the MNO to achieve the goals and grow a successful business. 




Products

Hybrid Integration Platform

Service Catalog

Policy and Charging Rules Function

is a platform for managing policies of service provisioning and customer service quality.

IN@Voice

convergent billing system for business monetization and development of digital ecosystems

Result

More than 2.5 mln subscribers, both sellers and purchasers, used Market during the first month of operation, and the number of lots exceeded one million. Users posted for sale 50+ mln minutes and 400 thousand SMS; with overall data exceeding 1 PB.

The idea occurred to us well before the launch of the service. The project team expected the demand for the product, but we had to wait for the market to be ready. Today, when the results speak for themselves, we keep on searching for new ideas and opportunities to grow”. Over the years, Tele2 and Bercut together have quickly and effectively launched innovative telecom products based on the billing system. A successful digital partnership leads to the synergistic effect, driving the companies to create revolutionary products and services like Market. The project team is proud of the achieved results and keeps on working on new forward-looking ideas.
Andrey Bogdanov

Andrey Bogdanov,

CEO Bercut

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