Business Rules Engine
is an automated system for intelligent response to events
The platform analyzes the flow of events entering BRE from external systems in real time. By matching the parameters and criteria of events, BRE chooses a suitable response model to these events and executes user-configured scripts.
Key benefits
A ready-to-use set of microservices (events, directories, actions) that are components of the platform will allow the business user to independently configure the scripts that will be executed by the BRE. With the convenient web-interface that supports the concept of no code, a user who has no programming skills will be able to create, test and monitor the execution of new scripts in the business environment.
Possible use cases:
creation and promotion of services
The platform manages sending notifications and evaluates the criteria for targeted offers, implementing the planned customer journey map:- automatically enables an additional package of services for the subscriber when zero balance is reached,
- offers special rates and services when the subscriber is roaming,
- if a subscriber fails to connect to a service, it analyzes reasons for failure and provides the subscriber with recommendations on further actions for connection
- and others.
automation of internal processes
organizating work with partners
BRE allows to offer partner services to the subscriber when a certain event occurs basing on the set criteria.
unified event processing system
BRE will allow the operator to build an omnichannel interaction with the subscriber, focusing primarily on CJM (Customer Journey map), introducing a new approach to the creation and promotion of products and digital services by aggregating events from different systems.
- creation and promotion of services
- automation of internal processes
- organizating work with partners
- unified event processing system
Business value
revenue
generated by promoting targeted products and processing events
optimization
cost optimization (due to no code, prompt response to incidents, etc.), reducing the load on call-centre, centralization of business processes
TTM
quickly create, test, and modify the existing products and business processes
Total Experience (TX)
convenience for employees, convenience of interaction for subscribers
NPS
subscribers' loyalty due to timely information and solution of subscriber's problems
How it works?
The system processes the flow of events
- Event Flow Analysis
- Comparison of criteria
- Deciding on the right model for the system's response to each event
- External systems generate a flow of events that is pre-processed by microservices.
- A certain event enters the BRE, where it is processed according to the configured scenarios and rules in them. BRE reaches out to external systems to obtain and match criteria and additional data for processing.
- When all conditions match, BRE determines what actions to take within the scenario.
Usage scenarios
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