Trends such as increased number of digital channels for subscribers’ communication, the expansion of AR capacity, the spread of voice assistants, chatbots and online gaming are shaping new conditions for the development of the telecom market. Seeing the telecom operator as a single point of entry into the digital environment, consumers expect its services and products to meet their most diverse needs and the quality of the customer experience to constantly grow. Hence, operators’ former service-based business models with a focus on product portfolio are working less effectively. Success in improving the customer experience defines the operator’s competitiveness.
According to KPMG research, "8 out of 10 C-level executives identify customer focus as the organization's top priority and a top digital strategy focus."

Kokshenina Elena
Business Analyst

On September 25th, 2019, Tele2 and Bercut, the provider of Business Support Systems, announced the launch of a one-of-a-kind product Market based on the IN@Voice billing system. It is the first and the only online platform where subscribers can buy and sell minutes and gigabytes.
2.5 M subscribers per month
internet traffic volume over 1 PB
> 50 M minutes and 400 K SMS were put up for sale
> 1 M lots
27 December 2021
Technological trends 2021. The role and prospects of telecom operators
Every year, Gartner, a global research and advisory firm, predicts major trends in the IT market for the coming years. Bercut closely monitors technology forecasts. The way that some of the trends have emerged in 2021, as announced at the Gartner IT Symposium/Xpo 2020 online conference, allows us to rethink the role and opportunities of telecom operators and service providers in the future.

Business Analyst,
Kokshenina Elena
Managing customer experience (CX) is a key driver of subscriber loyalty and revenue growth. As the Gartner research shows, 32% of respondents say that enhancing CX is a crucial point of digital transformation.