Bercut

Businesses often wonder how to increase the volume and quality of their services, how to generate maximum end-user demand, how to integrate with partners to provide services and yet optimize the time and resources required to launch them. Our customer faced the same challenges, which encouraged us to create the Hypothesis Testing Lab. The solution serves to promptly build an MVP and test product hypotheses followed by the launch of convergent products. Bercut provided the customer with technologies designed for flexible integration with partners and systems, and with process automation tools by means of the hybrid integration platform (HIP). The IN@Voice billing system was used to combine offers and bill end users.
The customer planned to increase the number of digital products brought to the market, ensure flexible integration with partners from various sectors and yet reduce the time-to-market and the costs required for the launch of such products. This required hypothesis testing and MVP building tools that, at the stage of product launch, would make it possible to:

Tasks

DRAW UPON REAL, PRECISE DATA ON THE NEEDS OF THE TARGET AUDIENCE

CONDUCT AN ECONOMIC FEASIBILITY STUDY

LAUNCH THE PRODUCT AND PROMPTLY MAKE CHANGES TO IT WITHOUT ADDITIONAL RESOURCE COSTS

Solutions

The initial stage involved defining the business requirements: the principles of product operation, objectives to attain, required customization flexibility, the capacity to determine the combination of partner and one’s own products that would elicit the maximum response from customers.

At the stage of project implementation, the team faced a number of challenges:

Lack of precise input data on the specifics of partners’ operations and ways to integrate with them.
Non-transparency of interaction with the partners. Every integration is unique in terms of building business processes.
The need for flexible modification of business processes at every stage of product development.

Taking into account the input data, the Bercut team suggested that the solution be based on the HIP and the IN@Voice billing system. The HIP architecture built with regard for the pro-code concept made it possible to integrate the customer’s service systems to build business processes within the company and interact with partners. At the same time, the team managed to ensure flexible modification of processes depending on each requirement and interaction specifics.

The IN@Voice system was used to combine offers and bill end users.

Solving the technological issues enabled the customer to

promptly integrate with partners irrespective of their specifics and sector;
adapt unique offers to target audiences;
optimize offers and perform the analysis of their potential;
perform high-quality and rapid hypothesis testing on multiple target groups;
adjust the composition of products in the package;
easily adjust price proposals (tariffs with different functions/checking price elasticity of demand).

Products

HIP BERCUT

The Hybrid Integration Platform is the basis for integrations, creating products and automating business processes.

IN@VOICE

A convergent billing system for business monetization and development of digital ecosystems.

Result

The Hypothesis Testing Lab enabled the customer to combine partner services and sell them via the customer’s own channels.
The prime costs of product development have decreased by 15–30% depending on the product complexity.
Part of business processes has been automated.
The launch of convergent products has been accelerated by 30%.