Business Rules Engine

is an automated system for intelligent response to events

The platform analyzes the flow of events entering BRE from external systems in real time. By matching the parameters and criteria of events, BRE chooses a suitable response model to these events and executes user-configured scripts.

Key benefits

A ready-to-use set of microservices (events, directories, actions) that are components of the platform will allow the business user to independently configure the scripts that will be executed by the BRE. With the convenient web-interface that supports the concept of no code, a user who has no programming skills will be able to create, test and monitor the execution of new scripts in the business environment. 

Possible use cases: 
creation and promotion of services 
The platform manages sending notifications and evaluates the criteria for targeted offers, implementing the planned customer journey map: 
  • automatically enables an additional package of services for the subscriber when zero balance is reached,
  • offers special rates and services when the subscriber is roaming,
  • if a subscriber fails to connect to a service, it analyzes reasons for failure and provides the subscriber with recommendations on further actions for connection
  • and others. 
Several actions can be performed within one scenario, for example:  sending a notification to the subscriber, transferring information about this action to another system (for example, to CRM), connecting the service. 

automation of internal processes 
By setting up a scenarios you can automate internal processes: upon detection or receipt of non-standard events, the system will respond automatically. For example: This mechanics can be used to manage fraud, disable services, warn about reaching the limit on the billing plan, manage QoS, as well as for automation of data collection or to make up a personalized offer to a subscriber who is about to cancel subscription with the CSP.
 
organizating work with partners 

BRE allows to offer partner services to the subscriber when a certain event occurs basing on the set criteria.

unified event processing system 
BRE will allow the operator to build an omnichannel interaction with the subscriber, focusing primarily on CJM (Customer Journey map), introducing a new approach to the creation and promotion of products and digital services by aggregating events from different systems.



  • creation and promotion of services
  • automation of internal processes
  • organizating work with partners
  • unified event processing system

Business value

revenue

generated by promoting targeted products and processing events

optimization

cost optimization (due to no code, prompt response to incidents, etc.), reducing the load on call-centre, centralization of business processes

TTM

quickly create, test, and modify the existing products and business processes

Total Experience (TX)

convenience for employees, convenience of interaction for subscribers

NPS

subscribers' loyalty due to timely information and solution of subscriber's problems

How it works?

The system processes the flow of events

  1. Event Flow Analysis
  2. Comparison of criteria
  3. Deciding on the right model for the system's response to each event
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  • External systems generate a flow of events that is pre-processed by microservices.
  • A certain event enters the BRE, where it is processed according to the configured scenarios and rules in them. BRE reaches out to external systems to obtain and match criteria and additional data for processing.
  • When all conditions match, BRE determines what actions to take within the scenario.

To perform actions, BRE can access external systems, for example: to send a message, enable a services and other responses to events.

Usage scenarios

Success stories
Teradata Replacement
Software import substitution
Reduction of operating costs
10 times faster time-to-market
Complete migration in 6 months
A successful example of replacing imported software with a domestically produced equivalent, with added benefits for the company.
Hypothesis Lab
Digital product output increase
Up to 30 % cost and resource optimization
Digital Ecosystem Development Tool of the Year
Bercut received the LOW-CODE AND INTEGRATION PLATFORM — DIGITAL ECOSYSTEM DEVELOPMENT TOOL OF THE YEAR award at the XII CNews Awards 2022 Ceremony on November 1, 2022. Bercut got the prestigious award for the Hybrid Integration Platform product and the Hypothesis Lab case implemented for Rostelecom using the aforementioned solution.
17 October 2023
Bercut representatives explained how to achieve plans to ensure technological sovereignty in the communications industry

During the pitch session of the joint demo day organized by “Mobile Communications” and “Fixed Communication” Competence Industrial Centers, one of the leading Russian developers of software for telecoms business development, Bercut, shared its approach enabling accelerated realization of plans to ensure technological sovereignty in the communications industry and how to effectively do it.

19 April 2023
Bercut at Tibo 2023 International Forum

Bercut will showcase its flagship products, the IN@Voice convergent billing system and the HIP hybrid integration platform — a modern tool for the digitalization of businesses and governments — at the Tibo 2023 International Forum on Information and Communication Technologies taking place from April 18 to April 21, 2023.

23 December 2022
Bercut Upgrades Its Solutions to Launch Mixx Tele2 Plan Builder

The upgrades allow end users to select a ready-made plan from the operator’s offerings, adjust its components as they see fit, and create their own telecom and non-telecom subscription packages from scratch, paying only for the services they require. The tool is available not only to Tele2 customers, but also subscribers of other mobile operators. This is a one-of-a-kind product for the Russian telecoms market, with no comparable products in the country.

30 November 2022
HIP Bercut Named Digital Ecosystem Development Tool of the Year

Bercut received the LOW-CODE AND INTEGRATION PLATFORM — DIGITAL ECOSYSTEM DEVELOPMENT TOOL OF THE YEAR award at the XXII CNews Awards 2022 Ceremony on November 1, 2022. Bercut got the prestigious award for the Hybrid Integration Platform product and the Hypothesis Lab case implemented for Rostelecom using the aforementioned solution.

20 January 2022
Building up a successful MVNO

Today, many business leaders consider launching their own MVNO to enhance the ecosystem of customer services. What challenges do those companies face and what tools should they use to successfully launch an MVNO?

10 January 2022
Bercut and Tele2 Kazakhstan to launch a new service

Yet another successful project has been carried out by Bercut for Tele2 Kazakhstan, a mobile network operator with more than 7 mln subscribers.

27 December 2021
Technological trends 2021. The role and prospects of telecom operators

Every year, Gartner, a global research and advisory firm, predicts major trends in the IT market for the coming years. Bercut closely monitors technology forecasts. The way that some of the trends have emerged in 2021, as announced at the Gartner IT Symposium/Xpo 2020 online conference, allows us to rethink the role and opportunities of telecom operators and service providers in the future.

Business Analyst, Kokshenina Elena
02 November 2021
Take control of customer experience and enhancing CX in telecom

Managing customer experience (CX) is a key driver of subscriber loyalty and revenue growth. As the Gartner research shows, 32% of respondents say that enhancing CX is a crucial point of digital transformation.

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